There's something magical about the combination of film and music. Some of the most popular FilmAid screenings in the camps consist solely of silent footage -- of a cartoon cat and mouse, or a little black-and-white tramp with a cane; pure, escapist slapstick.
But the music that accompanies it elevates it, and the minds of those who watch it, just as the words of a particularly poignant song can add resonance to the images on the screen before you. To that end, we'd like to point you once more in the direction of Soundcheque, the wonderful original music for film service which has been providing gems like our recent 'Love Online' with music.
That combination can work even more magically in the form of a call to action or to raise awareness of real events and embed their significance in the mind of the watcher. Right now we're impressed with Ellie Goulding's latest collaboration with Save the Children, an initiative which sees sales of her amazing song I Know You Care going to help the organization with its work with Syrian children. Goulding had teamed up with Universal Records and Save the Children through digital marketing agency STEAK to ensure that downloads of the song, originally made for the filmNow Is Good starring Dakota Fanning, go to the appeal.
All of which comes as a 'by the way' to remind you of our fabulous contest to produce a music video for us. In collaboration with creative crowdsourcers Talenthouse, we are looking for a music video that tells the stories of refugees, set to the haunting track 'Home Again' by Michael Kiwanuka. Fantastic prizes are on offer to the winner and the winner of the popular vote. This is your way of helping us tell the story of the individuals we work with. Please get involved and spread the word!