Actors Rufus Sewell, Sarita Choudhury and Sienna Guillory – alongside refugees from Kakuma refugee camp in northern Kenya – are featured in FilmAid’s new PSA, “Why Film?” which launches today at www.filmaid.org/whyfilm.
Produced with the support of Ridley Scott Associates and independent filmmaker K. Ryan Jones, the two minute ﬁlm asks the fundamental question why ﬁlm and provides compelling examples of the role ﬁlm, and the work of FilmAid, plays in humanitarian crises.
Shot in New York, London and Kenya, “Why Film?” brings together members of the ﬁlm community from a variety of backgrounds, lending their voices to help raise vital funds for FilmAid International. Filming in London, Sienna Guillory said, “The work that FilmAid does is vital. The conditions they operate in, and the lengths they go to bring mobile cinemas into refugee camps, are extraordinary. Teaching essential ﬁlm-making skills to refugees to ensure that life-saving information is shared through the camps, whilst also using ﬁlm to give people something other than loss they can bond over, and a means to escape their emotional situation is so important. I hope that ‘Why Film?’ helps people understand why ﬁlm aid is a necessity and not a luxury.”
Founded in 1999 by award-winning producer Caroline Baron (Capote, Monsoon Wedding), FilmAid is a non-profit, charitable organization with a mission to use the power of ﬁlm and media to bring life-saving information, psychological relief and much-needed hope to refugees and other communities in need around the globe.
Chloe Franses, The Global Cause Consultancy
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