FilmAid Kenya is implementing an innovative social marketing project on the benefits of Voluntary Medical Male Circumcision (VMMC) in 24 locations around Turkana County, Kenya.
The project is providing information on VMMC to communities directly, through interactive face–to-face dialogue initiated by the screening of the short FilmAid produced film ‘Heroic Cut’. Video initiated dialogue is being complemented with radio and public address announcement and mini road shows.
VMMC is an effective biomedical intervention that has been proven to reduce the risk of female-to-male HIV transmission by up to 60 percent. The Turkana community is traditionally do not practice circumcision and uptake by men 25-29 years has been generally low.
This project is funded by Population Services Kenya and supported by AMREF Kenya, Nyanza Reproductive Health, Kakuma Mission Hospital, the Catholic Church, AIC Mission and Turkana County Health Ministry.