Impact

he objective of IMPACT FILMMAKING is to encourage the inspired viewer to get involved and take action. From local impact to global movements, telling stories that matter is why we make films, and there are many tools out in the world to help you shape a campaign and target energy from your stories to catalyze change.

DOC SOCIETY is a fantastic organization dedicated to the impact of film, and an excellent open-source resource to learn from.

Check out DocSociety’s Impact Guide that offers step-by-step instructions for building and executing impact campaigns for your film work, and then these Case Studies from DocSociety and their program Global Impact Producers Alliance (GIPA).

Other Resources for Impact:

The Center for Media & Social Change (CMSI), based at American University's School of Communication, is a creative innovation lab and research center that creates, studies, and showcases media for equity, social change, and social justice. Focusing on independent, documentary, and entertainment media, the Center bridges boundaries between scholars, producers and communication practitioners across media industries, social justice, public policy, and public engagement. The Center produces resources for the field and academic research; creates original media; convenes conferences and events; and works collaboratively to understand and design media that matter. Among their many reports, learn from their research on the ways in which media storytelling sets the public agenda, impacts audiences and shapes the future around the pressing social issues of our time.